Wian: South Africa’s Magical Sensation Who Took Over TikTok
Introduction
In a world of fast scrolling and short attention spans, it’s hard to stand out. But Wian, a South African magician and entertainer, has done just that—by bringing magic into the digital age. With over 16.7 million followers on TikTok, Wian is one of the most-followed magicians on social media today.
He isn’t your average card trick performer. Wian blends magic, humor, storytelling, and charisma in short, snappy videos that leave viewers amazed—and often laughing. In this article, we explore Wian’s life, career, relationships, net worth, and the magic behind his global success.
Whether you’re a fan of illusions or simply fascinated by how influencers rise to fame, Wian’s story is one worth knowing.
Early Life and Childhood
Wian van den Berg, known simply as Wian, was born in Pretoria, South Africa, on June 19, 1995. Growing up in a lively household filled with laughter and creativity, he showed early signs of being a performer. From a young age, Wian loved to entertain friends and family with little tricks, jokes, and dramatic storytelling.
He was also naturally curious. Unlike most children who outgrow their fascination with magic, Wian dove deeper—spending hours learning from YouTube tutorials, reading books on illusions, and experimenting with sleight-of-hand techniques.
In school, Wian was the class clown—but also the showman. He began performing at birthday parties and small events around his town by the time he was in his teens.
How Wian Got Famous
Wian’s rise to fame was not overnight, but it was definitely fueled by social media.
In the early 2010s, he began sharing videos on Facebook and YouTube, showcasing impressive street magic and pranks. But it wasn’t until he joined TikTok in 2019 that things truly exploded.
Wian quickly found his niche: combining mind-blowing magic tricks with comedic reactions and strong storytelling. His signature style includes:
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Close-up magic with cards, coins, or random objects
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Visual illusions with smooth editing
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Pranks involving magic
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Big reveals that shock and surprise both the audience and himself
By mid-2020, Wian had millions of views and had become one of Africa’s biggest TikTok creators.
What Wian Does Now (as of 2026)
In July 2026, Wian is not just a magician—he’s a full-scale content creator, entrepreneur, and digital entertainer.
1. Digital Magic Shows
Wian continues to post weekly content on TikTok, Instagram, and YouTube. His short-form videos still focus on magic, but he’s added new twists, including:
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Magic tutorials (without giving away too many secrets)
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Behind-the-scenes looks at how he plans content
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Reaction videos to fans trying out his tricks
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Collaborative content with other global creators and magicians
He’s even developed an interactive magic show format for livestreams, where fans can participate in tricks from home.
2. Brand Collaborations
Wian is a favorite among brands that want to capture attention quickly. His recent collaborations include campaigns with:
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Coca-Cola (magic bottle trick ad)
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Samsung (product reveals through illusions)
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Red Bull South Africa (stunt + magic series)
His ability to turn ordinary products into “wow moments” makes him a top pick for creative ad campaigns.
3. Public Shows & Tours
In 2025, Wian launched a live show tour across South Africa and parts of Europe, mixing magic with comedy and digital effects. His shows sold out in Johannesburg, Cape Town, London, and Berlin.
He’s currently planning a 2026 global tour with stops in the USA, Brazil, and the UAE.
4. Online Courses
Wian now offers online magic classes for beginners. The course focuses not just on tricks but also on performance, confidence, and creativity—something young fans love.
Wian’s Personal Life and Relationships
Wian tends to keep his private life private, but fans know a few details.
As of 2026, Wian is in a relationship with an entrepreneur based in Cape Town—though the couple has chosen to keep things out of the spotlight. He often shares motivational posts about love, loyalty, and trust on his Instagram stories.
He’s close to his family and still lives part-time in South Africa, though he travels frequently for work.
Wian is also a big supporter of mental health awareness and speaks openly about the pressures of social media and fame. In 2024, he supported a campaign focused on teen mental wellness in South Africa.
Wian’s Net Worth in 2026
As of mid-2026, Wian's estimated net worth is around $2.5 million USD. His income sources include:
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TikTok and YouTube ad revenue – $600K+
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Brand endorsements and sponsorships – $1.2M+
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Live shows and tours – $400K+
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Online course sales – $200K+
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Merchandise – $100K+
Unlike many influencers, Wian actively invests his earnings into education initiatives and creative mentorship programs for young artists in Africa.
What Makes Wian Different?
Wian is not just another influencer chasing trends. Here’s what sets him apart:
1. He’s a Real Magician
While many TikTok creators rely on visual effects or tricks of the camera, Wian knows real magic. His sleight-of-hand skills and stage presence come from years of practice—not filters.
2. He’s Funny
Wian mixes magic with humor in a way that feels natural, not forced. This blend keeps his content light, family-friendly, and super watchable.
3. He Cares About His Fans
He’s known to reply to fan comments, send birthday wishes, and create content based on fan suggestions. This genuine connection has built a strong, loyal community.
4. He Represents Africa on the Global Stage
As one of the few African magicians with global recognition, Wian proudly showcases his roots. He often integrates South African slang, culture, and humor into his content, making it feel fresh and unique.
Review: How Is Wian Doing in 2026?
Wian continues to grow—steadily and strategically. While his follower count isn’t growing as fast as it did in 2020–2022, his engagement remains strong, and he’s built a multi-platform presence.
Here’s a quick review:
✅ Content: Still creative, clean, and clever
✅ Fanbase: Loyal and diverse
✅ Business: Expanding into teaching, touring, and brand building
✅ Authenticity: 100% intact
If you're looking for an influencer who inspires, entertains, and surprises, Wian delivers every time.
Final Thoughts: The Future Looks Magical
From performing small shows in Pretoria to becoming one of TikTok’s most popular magicians, Wian’s journey is inspiring. He proves that talent, consistency, and a love for making people smile can lead to global recognition.
In a digital world that often feels fake or repetitive, Wian brings real wonder. And as he continues to evolve as a performer and entrepreneur, one thing’s clear—the magic is far from over.